Privacy Policy.

Bloome ("we," "our," or "us") operates bloome.com and is committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and what rights you have in relation to it.

If you have questions or concerns about this policy or our practices, please contact us at help@bloome.com.

Information you provide directly:

• Name and contact information (email address, phone number, mailing address) when you place an order or create an account
• Payment information (processed securely by our payment provider — we do not store full card numbers)
• Order history and subscription preferences
• Communications you send us via email or our contact form
• Reviews or testimonials you submit

Information collected automatically:

• Device and browser information (type, operating system, IP address)
• Pages visited, time spent on site, and referring URLs
• Cookie and tracking data (see the Cookies section below)
• Location data (country and region level only, derived from IP address)

Information from third parties: We may receive information about you from payment processors, shipping carriers, or marketing analytics platforms used to deliver our services.

We use the information we collect to:

• Process and fulfil your orders and subscriptions
• Send order confirmations, shipping notifications, and tracking information
• Manage your account and subscription preferences
• Respond to your enquiries and provide customer support
• Send promotional emails and newsletters (only if you have opted in)
• Improve our website, products, and customer experience
• Prevent fraud and ensure the security of transactions
• Comply with legal obligations

We will never use your information for purposes other than those listed above without obtaining your consent first.

We do not sell, trade, or rent your personal information to third parties. We share information only in the following limited circumstances:

• Service providers: We share information with trusted third-party providers who help us operate our business — including payment processors (Stripe, PayPal), shipping carriers (UPS, USPS), and email platforms (Klaviyo). These providers are contractually required to protect your data and may only use it to perform services on our behalf.
• Legal compliance: We may disclose information if required to do so by law, court order, or in response to a valid request from a government authority.
• Business transfers: If Bloome is acquired or merges with another company, your information may be transferred as part of that transaction. We will notify you before this occurs and your rights under this policy will continue to apply.

We use cookies and similar tracking technologies to enhance your experience on bloome.com. Cookies are small text files stored on your device when you visit our website.

We use the following types of cookies:

• Essential cookies: Required for the website to function — shopping cart, session management, checkout security.
• Analytics cookies: Help us understand how visitors interact with our site (e.g., Google Analytics). All data is anonymised and aggregated.
• Marketing cookies: Used to deliver relevant advertising and track campaign performance. Only active if you have consented.
• Preference cookies: Remember your settings and preferences for future visits.

You can control cookies through your browser settings at any time. Note that disabling certain cookies may affect the functionality of the website, including the checkout process.

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including:

• Order and transaction records are retained for seven years to comply with financial and tax regulations
• Account information is retained for as long as your account is active, plus a reasonable period thereafter
• Marketing preferences and email consent records are retained until you unsubscribe or request deletion
• Customer support communications are retained for three years

When information is no longer required, we securely delete or anonymise it.

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request that we correct inaccurate or incomplete information
• Deletion: Request that we delete your personal information, subject to legal retention requirements
• Portability: Request that we provide your data in a structured, machine-readable format
• Opt-out: Unsubscribe from marketing communications at any time using the link in any email or by contacting us directly
• Objection: Object to the processing of your information for specific purposes

To exercise any of these rights, contact us at help@bloome.com. We will respond within 30 days.

If you are located in California, you have additional rights under the California Consumer Privacy Act (CCPA). If you are located in the European Union or United Kingdom, you have rights under the General Data Protection Regulation (GDPR). Please contact us for more information specific to your jurisdiction.

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at help@bloome.com and we will take steps to delete it promptly.

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption for all data transmitted through our website, secure payment processing through PCI-compliant providers, and restricted access to personal data within our organisation.

While we take reasonable precautions, no method of transmission over the internet or electronic storage is 100% secure. If you believe your information has been compromised, please contact us immediately.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by updating the "Last updated" date at the top of this page and, where appropriate, by sending you an email notification.

We encourage you to review this policy periodically to stay informed about how we protect your information.

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

• Email: help@bloome.com
• Website: bloome.com/contact

We will respond to all privacy-related enquiries within 30 days.